Miami Super Bowl
Miami embraces the return of Super Bowl Sunday, and on February 7, 2010, the nation will stop to watch the epic battle unfold at Dolphin Stadium.
74,000 live fans and in excess of 150 million CBS fed home viewers are expected to tune it to take part in the vibrant excitement of America's unofficial National Holiday.
It is the event that stops a Nation - people around the world watch to see who will win the coveted Lombardi Trophy and be declared the official champions of the season.
This will be the 10th time that Florida has hosted the most consistently watched TV program in history. Sun drenched Miami has proven to be a great backdrop for the game.
Rodney Barreto, Chairman of the South Florida Super Bowl Committee, comments on the positive impact that the event has on businesses and organizations in the area. "No community has hosted more Super Bowls than South Florida. The NFL is home here.'
The Mayor of Miami, Carlos Alvarez, agrees that the Super Bowl is a boon to the state in these economically challenging times. "The Super Bowl game and festivities planned throughout our tri ľ county area draw visitors from every corner of the globe".
The economic impact of winning the Super Bowl is stunning. The event itself can bring in more than $350 million in additional revenue. More than 120,000 visitors descend on Miami during the game.
The Super Bowl has become deeply entrenched in the fabric of American Society.
So why do Americans love football? And what is it about this event that unifies people from different cultures and backgrounds?.
In Miami alone, there are 64 different languages spoken, the area is hugely diverse and multicultural. The Super Bowl is an event that has the ability to draw cultures together. Perhaps this is because Sport the great unifier. Think Ancient Greece and the Olympics.
The Super Bowl is iconic, a ritual that reflects the American experience. The vivid and sunny Miami landscape is one of the better venues to enjoy a hot dog, a beer and a great game of gridiron.
And for home viewers the entertainment surpasses just the game. The advertisements shown in game time have turned into an art form. Each 30-second slot can cost an average $3 million. Companies turn out their best ads for the delight of the viewers.
The half time entertainment is outstanding. Icon rock band, THE WHO, will be performing this year to the 74,000 strong crowd. The British group will join the ranks of A list entertainers who have played the Super Bowl, including Bruce Springsteen, Tom Petty and the Rolling Stones.
The Super Bowl was first played in 1967 and each year its popularity has grown, reflecting out love of football. Super Bowl Sunday is now strongly held tradition and beloved pass time.v
Miami is set the rock as the fans descend on February 7 to watch the countries most elite sporting athletes fight it out for the championship to decide who will win the Super Bowl in 2010.